For many loyal electronic cigarette smokers it probably doesn’t come as surprise to find out that e-cigs continue to grow in popularity at a very rapid pace all over the world. This massive growth in demand can probably attributed to many things but I think there are a few key factors that are driving it. The first is the flexibility and ease of use, you see with traditional cigarettes you’re limited by you’re surroundings such as public locations or maybe the allergies of a friend or family member. Since electronic cigarettes don’t involve any tobacco smoke you’re free to smoke them anywhere and without disturbing other people.
Another key factor is cost, the normal cigarettes that you buy at a gas station or big box store are subject to all sorts of local, state, and federal taxes as well as the classic supply and demand. There have been a few studies comparing the costs of your run of the mill cigarette and the new electric cigarettes and each and every time the electronic cigarettes come out ahead in terms of both initial and ongoing costs. While the lack of smoke and lower prices are certainly key driving forces, I think the biggest one is often the most overlooked one, and that is celebrity endorsement.
I would be lying if I said that I didn’t occasionally look at all the gossip rags while waiting in the grocery checkout lane but there have been multiple instances where I couldn’t help but notice that electronic cigarettes and celebrities were being featured side by side. It’s kind of sad but its been proven time and time again, when people see a celebrity doing or wearing something they see it as a social indicator that they should do it as well and before you know it a new trend is born. E Cigarettes haven’t made it to the big screen just yet but since they are already starting to show up on tabloids and TV, such as in the Letterman Show clip below I think we can expect Hollywood to continue promoting them.